Champion Ford Rebranding

Champion Ford rebranding is a creative exploration, uplifting the auto brand up and off the page, streamlining angles to compliment the efficiency and style. Designed to match the sales tagline "bottom line we cut the right corner for you", creative decisions to incorporate physical forms with use of chrome as a vintage staple in vehicle logos. Visuals included product placements across different materials, to express its versatile platform.

This rebranding is a creative exploration, uplifting the auto brand up and off the page, streamlining angles to compliment the efficient and styling. Design to match future visualizations, decisions to incorporate a lift off the page and team up the complex ford logo onto the face of the design. This concept I created showing off versatility in design ranging from traditional automobile logo design and taking a basic modern approach to remain consistent with generations. With uses of multiple different collateral materials and advertisements, from billboards to key fobs. 
Champion Ford exterior signage
Responsive redesign of the Champion website
Accessory keychain badge
Interior signage
Opening doors with a simple white lettering.
Champion ford badge added to vehicle.
Champion Ford Edinboro Billboard
Champion Ford Erie Billboard
Business card and Collateral Mug
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